Big Radishes We Are Not

All kinds of changes are afoot at Amazon Fresh, as Amazon tries to figure out its business model in home delivery of groceries.

What’s the Deal with The Radishes?

Amazon Fresh used to offer free delivery on orders over $25, and then it became orders over $30. But now The Fresh is calling its biggest customers, those who buy over $400 per month in groceries, “Big Radishes” and offering free delivery on orders over $30- everybody else pays $5 on orders up to $75.

Unless you’re an Amazon Prime customer,which we are. So while we failed to achieve Big Radish status we still get free delivery at $30.

Greener: Fewer Bags and Pooled Delivery

Last time I ordered I noticed a truck icon that told me when a truck would be in my area. The site urged me to select that time and “Decrease your carbon footprint!” which I did. Of course it keeps their costs lower too. It’s a great feature to increase efficiency for everyone.


We also got a note in our order telling us that “one of the top requests we get from customers is to use fewer bags,” which they did. Kudos. More on their blog.

Another Expansion Vote

Back in January the Fresh put their expansion plans to a vote, and Ravenna won over Magnolia. But they just expanded to Magnolia anyway, making the last vote one of those kids’ games where everybody wins. They’re doing it again, this time pitting Redmond vs. Kirkland vs. Renton.

I can see the culture wars now:

  • Kirkland argues it must have free delivery of chips and beer for critical viewings of  The Bachelor and episodes of the post-clubbing munchies.
  • Redmond petitions that stressed-out Microsofties and their families, made despondent by constant traffic on Redmond Way and 148th, have stopped buying food at all and require assistance from the Fresh.
  • Meanwhile, Renton argues that police pursuing Renton’s Most Wanted should be able to get The Fresh delivered directly to patrol cars. (I love the Most  Wanted page. It’s a great example of putting government info online. The WordArt-style “Arrested!” could be updated though.)

Note that I don’t work for Amazon and have no economic interest in the business. A friend of mine was involved with the Mercer Island pilot before we even lived here. But I write about it because it’s an interesting application of technology, and darnit I like not having to stop by the store.

Radish photo credit: Robert Lurie on Flickr.


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